Universal Music Label Acquires Ape NFT to Lead Virtual Music Group
Universal Music Group is capitalizing on the popularity of non-fungible tokens by acquiring one of the cartoon apes that have taken the world of digital collectibles by storm to lead an entirely virtual music group.
The idea of creating virtual bands from digital characters is not a new one. Gorillaz, a virtual band formed in 1998 by musician Damon Albarn and comic artist Jamie Hewlett, released seven albums on Warner Music Group’s Parlophone label. One of Japan’s pop stars, Hatsune Miku, is a hologram.
Bored Apes have become a status symbol for celebrities, with investors including “The Tonight Show” host Jimmy Fallon, pop star Justin Bieber, NBA superstar Steph Curry and billionaire investor Mark Cuban.
It goes to show branding and community you can do anything! 