Yes, Starbucks is apparently getting into the world of NFTs.
That’s the word from Howard Schultz, who is running the Seattle coffee giant as interim CEO after Kevin Johnson officially transitioned from the top role Monday
Other companies and brands including Taco Bell and Papa Johns are dipping their toes in NFTs. iHeartMedia is creating a new NFT-based podcast network, Axios reported Tuesday. Last month TIME released the first-ever full magazine issue as an NFT.
Sounds not like an investment in technology, but like an attempt to hop on the hype train. 2022 is not the year when it makes sense to release a simple token.
It’s high time for big businesses and decentralized media to make their voices heard.