Intercoin has designed its own wallet. And you don’t have to install it!
This wallet is based around the latest standards in the Ethereum ecosystem, specifically around Abstract Accounts (ERC7334). It does away with requiring your website visitors to download a wallet, store and confirm a 12-word phrase, and even fill their wallet with gas.
It is designed to bring widespread adoption to Web3 at once make the ecosystem much more secure, with efforts like whitelisting smart contracts for websites.
Even a hardware wallet like Ledger Wallet is coming under fire for making account recovery options like these: